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Going forward, Minter feels empowered to stand up for his opinion in the workplace, and he has plans to improve the diversity and inclusion of the NFL. Minter edited the footage into a 1 minute, 10-second montage. Email notifications are only sent once a day, and only if there are new matching items. Thomas called Minter during the meeting, prompting “an Irish goodbye” to his bosses, Minter said. Cowboys running back and St. Louis native Ezekiel Elliott. The league undoubtedly felt pressure to act in response to a video that came out last week which featured many black NFL players calling out the league for not issuing a strong enough statement on the protests this week. Headline I know the players thought the same.”. “People like Tyrann, like Patrick; they are the league here,” Minter said. PS-400-602 The NFL’s public shift on the Black Lives Matter movement, which led to a Friday video from commissioner Roger Goodell condemning racism and … Sometimes it takes one person willing to risk his livelihood to start a movement. All rights reserved. The NFL did a pretty wild about-face this week, with Roger Goodell appearing in a video on Friday that admitted the league was wrong for coming out against its players’ peaceful protests against police violence. Sie können Ihre Einstellungen jederzeit ändern. “What if I was Tamir Rice?” Mahomes asks. “I even told Mike, ‘There’s a chance I could lose my job.’ Throughout the day he was like, ‘If that happens, we got you.’”. https://www.kshb.com/sports/kc-native-catalyst-behind-nfls-video-apology Players then took turns reciting the names of African Americans killed by police officers in recent years, including Ferguson’s Michael Brown Jr. #StrongerTogether pic.twitter.com/JkIyTfwgJ4, — Tyrann Mathieu (@Mathieu_Era) June 5, 2020. The video came about when Bryndon Minter (BJ ’15), a social creative producer with the NFL, pitched the idea for the “I am George Floyd” video to Michael Thomas via an Instagram direct message. Sometimes it takes one person willing to risk his livelihood to start a movement. Damit Verizon Media und unsere Partner Ihre personenbezogenen Daten verarbeiten können, wählen Sie bitte 'Ich stimme zu.' A “rogue” content creator, who directly reached out to Saints receiver Michael Thomas and asked if they could make the video together. "People were … “I was at peace the whole time,” he told The Athletic. You can cancel at any time. “Without that work, this would’ve never happened.”. “It’s not an attack on the league. In a story first reported by The Athletic, NFL employee Bryndon Minter reached out to Thomas via Instagram DM, and asked him if he’d consider making a video with him. The Dolphins' third-down defense v. San Francisco “We had this video scripted, filmed, edited and released in less than 24 hours.”. I am listening.”. “I decided, ‘Hey, I’m just going to go rogue here. his job for helping Thomas with the video. It’s being produced. After he graduated in 2015, Minter spent a summer living in his parents’ basement while working for the Kansas City Royals as a video editor. Other college work included producing the MizzouThon Main Event videos that were shown as part of the closing remarks, and he also filmed and produced a wedding video to be shown at the conclusion of the ceremony. #InspireChange pic.twitter.com/ENWQP8A0sv, “Without black players, there would be no National Football League,” Goodell said in part, apologizing for not listening to players' demands for change during the 2016 season. We believe this needs to be informed. By no coincidence, it was Mahomes, the NFL’s biggest star, who was the first to say Black Lives Matter. Social Justice Sources with knowledge of those meetings, one of which was attended by Goodell, described them as “emotional,” as employees conveyed their disappointment in the league’s choice of words. One of Minter’s first jobs post-graduation was with the Kansas City Royals baseball team, where he helped with stadium video production during games. Dies geschieht in Ihren Datenschutzeinstellungen. The video was the idea of NFL social employee Bryndon Minter, who Yahoo calls the “rogue” employee who forced the NFL into new Black Lives Matter stance. We, the NFL, admit we were wrong for not listening to NFL players earlier and encourage all to speak out and peacefully protest. His work with the NFL isn’t always fast-paced or related to video production. An equal opportunity/access/affirmative action/pro-disabled and veteran employer. KANSAS CITY, Mo. Bryndon Minter Videography & Design, Los Angeles, California. “I was strictly a catalyst here. “I told him, ‘I can be a tool for you,’” Minter said. Bryndon Minter wasn’t sure Saints receiver Michael Thomas would even read the message. Minter sent the script to Thomas, who passed it along to the other players. Players are bought in,’” he said. What brought about the rapid change? Sports Being an ally is more important to me than a 9 to 5. Earlier this month it took 70 seconds and a dozen African American football stars to bend the NFL’s will. Minter drew on his own experience to build the courage necessary to produce the “I am George Floyd” video without consulting his employer, who he worried would shut the idea down. I couldn’t believe that happened. Soon came the biggest catch. By Friday, he was starting to think about future projects. The Panthers in empty this season 5. Behind the scenes, it took a 27-year-old Mizzou journalism major to put the wheels in motion. “And if we don’t listen to them ... what are we doing?”. IG Models Employees put together an internal memo expressing their frustrations. For the first few days following the murder of George Floyd, Minter spent most of his time listening to his Black friends and colleagues rather than sharing his own opinions. Thursday morning, Minter woke up to a video of Cowboys running back Ezekiel Elliott, Thomas’ former teammate at Ohio State, reciting the script. “On a regular timeline that takes two to three weeks and we don’t get anywhere close to that star power that was involved,” Minter said. A job with Fox Sports would send him to Los Angeles, and then in 2017 a position with the NFL’s social media video department. They’d each read the script in a selfie video and send it back to Thomas, who relayed each video to Minter through Instagram. Dave Matter brings you the latest updates from the Mizzou sports scene. “We’re going to have a respectful tone,” Minter said he explained. 4. Once in Columbia, he pivoted toward the strategic communications sequence in the School of Journalism and focused on producing social media content. The video ends with a request to the league: “This is what we, the players, would like to hear you state: Adams: “Condemn racism and a systematic oppression of black people. Please check your email for a confirmation. As part of his job he provides NFL players with content for their various social media channels. In less than a day, the NFL capitulated. Bryndon Minter - YouTube Videographer/editor/motion designer based in Los Angeles. Minter, a native of Overland Park, Kan., attended Mizzou with plans to major in broadcasting. Minter admits he thought he’d be fired for the act. In college, Minter worked as a freelance video producer, which included working at Mizzou Network, the official web-based audio/video platform of Mizzou Athletics, and his first job in sports. Dave Matter is the Mizzou beat writer for the St. Louis Post-Dispatch. “A message on behalf of the nfl” pic.twitter.com/iilDpnZfyV, The video opens with Thomas saying, “It’s been 10 days since George Floyd was brutally murdered.”. CLICK HERE TO DOWNLOAD NEW BSO APP FOR iPHONE & ANDROID. Already a subscriber? Dissatisfied with the NFL’s silence and uniform statement in regard to the latest round of Black Lives Matter protests, a Kansas City native went rogue in the hopes of inspiring change. “I think if I wasn’t at peace to lose my job, I wouldn’t have wanted to go out on a limb like that…I was at peace, I still am at peace.”. “This was by far the most absurd creative project I have ever worked on,” said Minter. Subscribe with a limited-time offer to keep reading. Within 20 minutes, the other players shared it on their accounts. “It didn’t really say much,” Bryndon Minter said. That’s when he reached out to Saints receiver Michael Thomas. What he did took courage and it is the type of thing revolutionaries do. You have permission to edit this article. Jets safety Jamal Adams. Minter direct-messaged Thomas on Instagram on Wednesday night, letting him in on his idea and that he was a league employee who shared his frustration. Bryndon Minter sent an Instagram DM to Saints receiver Michael Thomas about making a video, and in turn, moved the NFL forward. Less than 24 hours after the video went viral, its most important target responded when NFL commissioner Roger Goodell posted a video message that featured his first full-throated embrace of the Black Lives Matter movement and, for the first time, an admission of fault for silencing previous peaceful protests by NFL players. That was 11 p.m. Pacific time zone on June 3, a Wednesday night. Bryndon Minter, the NFL's manager of social video, told The Athletic's Jourdan Rodrigue and Lindsay Jones the meeting was "raw." Players who protested during the anthem were subject to league discipline. DMCA and other copyright information. Get up-to-the-minute news sent straight to your device. Later that day, Goodell posted his video response on Twitter  and read aloud each of the players’ challenges to the league. 20 nationally. https://ftw.usatoday.com/2020/06/rogue-nfl-employee-black-lives-matter-video, Roger Goodell admits NFL should have listened to players about racial issues, Donald Trump says Drew Brees shouldn't have apologized for kneeling comments, LeBron James shares shocking video of Buffalo police officers shoving elderly man, Los Angeles Dodgers vs. Atlanta Braves: NLCS Game 4 live stream, TV channel, start time, odds, Mark Sanchez completely fooled 'The Masked Singer' panel and fans, NFL Week 6 betting locks: Steelers’ defense will keep the Browns in check, A fan has been taunting the Astros with a megaphone from balcony near the Padres' stadium, Daryl Morey's 13-year run with the Rockets summed up in 5 incredible stats, Your California Privacy Rights/Privacy Policy. 389 likes. “We needed to come together as players and show that we believe black lives matter. “He was in a vulnerable place,” Minter said. Then, Mathieu: “How many times do we need to ask you to listen to your players? “As an employee who made that happen and able to use my privilege as a white man to go against the league and try to organize this, once it was posted I very much felt there was no way they could try to fire me. Over the years, NFL execs and NFL employees have started to listen,” he said. As an @NFL employee, I felt the collective voices of the PLAYERS needed to be heard. “I think if I wasn’t at peace to lose my job, I wouldn’t have wanted to go out on a limb like that…I was at peace, I still am at peace.”. (August 3, 2020) — On June 4, NFL players including Kansas City Chiefs quarterback Patrick Mahomes and New Orleans Saints wide receiver Michael Thomas released the “I am George Floyd” video that asked the NFL to publicly declare its support for the “Black Lives Matter” movement. We need to be the role models to go out there and take that step.”. Tigers' recent surge continues with three-star linebacker Dameon Wilson from Kings Mountain, N.C. Safety prospect is sixth area player to commit to Mizzou's class, now ranked No. Get the full story over at The Athletic. The next morning, the NFL’s top leadership called a Zoom meeting and invited all employees to participate. If Bryndon Minter ever does lose his job with the NFL, he better never been unemployed for more than 24 hours. “As a hiring manager, this is one way I can have a direct impact on the NFL’s diversity and inclusion.”. The All-Pro receiver responded almost immediately: I’m in. Minter said that “the lack of any public display by the company we work for saying that it supports its Black athletes” inspired him to ‘go rogue’ and make the video.

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